Publishing your website is a huge milestone — congratulations! 🎉
But your digital journey doesn’t end there. In fact, launching is just the beginning.

Many small business owners think, “Now that my website is live, customers will come automatically.”
Unfortunately, it doesn’t work like that.

Here are 6 essential steps to take after your website goes live — plus a helpful visual checklist!

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✅ 1. Set Up Google Tools (Analytics + Search Console)

You can’t improve what you don’t measure. Use these free tools from Google:

• Google Analytics: Understand who’s visiting, what pages they like, and how they found you.
• Google Search Console: Monitor your site’s performance on Google search, and fix errors that may stop you from ranking.

🔗 Google Analytics | Search Console

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✅ 2. Create or Claim Your Google Business Profile

If you have a local business, this is crucial.

Your Google Business Profile helps you show up on Google Maps and local search. Fill it out completely with:

• Photos
• Business hours
• Website link
• Reviews

🔗 Google Business Profile Manager

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✅ 3. Start a Content Plan (Blog or News)

Publishing helpful content helps attract traffic and builds trust. Start with:

• Tips related to your service
• Answering common customer questions
• Case studies or customer stories

💡 Example: A bakery could write, “Top 5 Wedding Cake Trends in 2025”.

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✅ 4. Collect Reviews and Testimonials

People trust other people. Ask happy clients to leave you a review on Google, Facebook, or directly on your site.

📌 Tip: Send an automated email asking for a review after purchase or service delivery.

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✅ 5. Connect Your Website to Social Media

Make sure your website links to your Facebook, Instagram, LinkedIn, etc. Also, share your new website on all platforms with a post like:

“We’re live! 🎉 Check out our new website and let us know what you think 👉 Developer – Khokon H“

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✅ 6. Make Regular Updates

Don’t leave your site untouched for years. Keep it updated with:

• New photos
• Business hours
• Team members
• Offers or events
• Security and plugin updates